OUR STORY

SINCE 1987

When bangs were big, shoulder pads were in and Dirty Dancing was all the rage, we opened Boulder Body Wear to the ballerinas of Boulder. Our little hole-in-the-wall dancewear shop on University Hill was a haven for the area’s dancers. But times changed, and so did we. In the early 1990s, we moved to a larger space — a clothing store catering to the nature-loving, adventure-seeking, fitness-focused population of the Boulder area. That’s when we added yoga apparel, activewear and athleisure to our vast inventory of dancewear, dance accessories and dance shoes.

In 2017, we moved again to our current and more centralized location in Lafayette. In our sunny store, we dress male and female dancers of all ages and abilities. Our activewear line continues to serve hard-core Crossfitters, living room yogis, weekend hikers, movers, shakers, climbers and ladder climbers, sashayers and women who sashay through life.

In 2020, we launched our online store to continue serving our customers throughout the pandemic. The online store has helped us share our expertise with the national dance community and offers more shopping options for locals. It also formalized our virtual pointe shoe fittings – something we had already been offering for years. While we love working with dancers face-to-face in the store, it has been exciting and rewarding to meet and support other dancers across the country.

Through these turning points, our clothing shop has become a mainstay for the dancers and active people in Boulder County and beyond.

CLOTHING THAT FITS YOUR LIFESTYLE

At Boulder Body Wear in Lafayette, we dress you for every beautiful (and not-so beautiful) moment of your day, everyday. We sell apparel that become uniforms for your lives — the pants you slide into for that 5:30am yoga class, the pointe shoes you slip into before class, the leotard your daughter absolutely adores, the t-shirt you grab when you need to feel confident and look good. 

Let’s say, really really good.

We know the women and men who shop at Boulder Body Wear want pieces of clothing that ready them for the lives they have. We carefully select our apparel to meet the wants and needs of our loyal customers. From little girls squealing with delight as they try on their first pair of ballet slippers to the yoga teacher who knows exactly what she wants to the mother of three with a full-time job who desperately wants an easy, comfortable and lovely wardrobe, we dress women of all ages, interests, lifestyles and fitness levels.