Youth America Grand Prix, Denver 2016

 

Once a year, Boulder Body Wear is chosen to represent a vendor at YAGP Denver.Dance schools from all over the region bring students to represent their training programs, and hopefully obtain scholarships to some of the most widely known companies and summer intensives in the industry. This year, Bloch graciously asked BBW to represent their brand. I loaded up my car with various products and giveaways and headed down to Teikyo Loretto Heights University in Englewood, CO. Upon arrival, I could feel the energy and anticipation in the air. Finishing touches on spectacular handmade tutus were being made, touch ups stage makeup were applied and performing pre-show rituals were just a few of the preparations happening in every room.

This year, Bloch sent a Misty Copeland pop-up banner that certainly grabbed people’s attention. When parents and participants came to my table, I took the time to show them new products, as well as best selling items that we have to offer at Boulder Body Wear. Bloch’s new ‘EuroStretch’ pointe shoe got the most attention out of all the pointe shoes I had on display. This is because the split outer sole provides a different aesthetic than the traditional full outer sole. Bloch warm-up booties were in high demand as well. As always, the free giveaways are a huge hit. This year, posters, stickers, and hair ties were gone in a matter of minutes.

Another wonderful part of this event isseeing many familiar faces outside the store. This gives me an opportunity to build a relationship with customers in a different environment other than Boulder Body Wear. I love watching all of the dancers perform the variations they’ve been working so hard to perfect. I look at the pointe shoes that they’ve been fit in and note how the shoes enhance the overall success of the student. It is so rewarding and gratifying to be a part of their dance journey. Congratulations to all the participants for their hard work and dedication and the families and friends who support them every step of the way.

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