Amy Kenney has worked with the regional dance and active community since 1987.  In 1997 she became owner of Boulder Body Wear which services the local and regional dance communities. Boulder Body Wear was awarded Dance Retailer of the Year 2011 by Dance Retailer News for their excellence in service and community involvement. Amy was also recognized by the Calmart as leading buyer in the activewear industry in 2012.  Amy currently travels nationally to work with dancers from California to  Missouri to help improve their dance performance through the fitting of their pointe shoes. As a native of Colorado, she has been a part of the regional dance community since she was a child and has witnessed the evolution of dance in the state.

How to plan for summer intensives with pointe shoes

Is your student attending a ballet Summer Intensive program this year? Now that auditions are out of the way, it is time to start making a list of everything you need to bring with you! Planning ahead of time will help make the experience less stressful. Here are some helpful suggestions to make sure your dancer has what they need for the entirety of the program. If your student is going to be dancing on pointe, prepare for the shoes to break down at a more rapid rate than normal class wear and tear. There is nothing worse than wearing a dead pair of shoes during the peak of training! For beginner pointe students who will do some pointe work, but most of class in slippers, we recommend taking 1 pair of shoes for every 2-3 weeks of intensive. For intermediate/advanced students who will be on pointe for a majority of the day, several days a week, we strongly recommend taking 1 pair of shoes per week. If your intensive is located in a region with high humidity, take extra care in keeping the pointe shoes dry. We recommend starting the shoe ordering process at least 4-6 weeks in advance....
Continue reading
1352 Hits

Closing at 5:30 on 4/13!

We will be closing at 5:30 on 4/13 (this is 30 minutes early) to for an employee event. Thank you for your understanding. 
289 Hits

We want your posters!

At BBW community is paramount. Within our county and beyond, we would like to help promote your show, seminar or event. If you have something community and arts oriented - dance, muscial theater, yoga, active - we would love to post your poster, hand out (or bag stuff) your flyers and attend your event! All posters and artwork must be family friendly and of non religous or political affiliation. Feel free to stop by and drop them off or arrange for us to pick them up from your organization. 
Continue reading
604 Hits

In gratitude to our customers....

We would like to express our gratitude to our wonderful customer family for the warm reception and overwhelming support for our Gaynor Minden weekend with Olivia Woodall. Because of your support, our community is able to host professionals to share their skills, teach us their insights and lift our community within the regional and national arts. Your ability to support us and this community is evident in the vast amount of arts education, performance and the wide acceptance of varying arts within our community.  THANK YOU!!        
Continue reading
565 Hits

Sale Items are on Sale!

We've packed them full of fashion from winter and spring! All of our sale racks are on sale! Take an extra 10% off already discounted items up to 75% off. Sale goes on thru the end of March. Cannot be used with other promotions including FiveStar.
Continue reading
514 Hits

Monday Madness is back & better than ever!

bbw mon mad feb18 Copy  2_0.jpegMonday Madness is back! Every Monday thru June 25th, all fashion is 20% off. This includes the latest in lifestyle, active and dance wear. You'll save on your favorite brands; Cut Loose, Jag, SMASH, Wooden Ships, Beyond Yoga, Colosseum and ALO. New dance fashion is coming in regularly from Suffolk Dance, So Danca, Ballet Rosa, Motionwear, Ainsilewear, Covet and more. A lovely way to support local business and save on your spring wardrobe and gear. We are open every Monday 10-6 and look forward to seeing you!
Continue reading
3014 Hits

Monday Madness is Back for Spring!

Monday Madness is back for spring! Every Monday thru June, all fashion is 20% off! This is includes all lifestyle, active and dance fashion for children and adults. Stop in for the latest new fashions as they come in.  Not to be used with other promotions including FIVESTARS. 
Continue reading
584 Hits

Gaynor Minden is coming to town!

Join us for a very special weekend with Olivia Woodall of Gaynor Minden. March 3rd & 4th, Olivia will be fitting GM pointe shoes, a perfect time to bring your questions and wish list for your perfect fit. If you have never worn GM or already do and would like your fit checked, this is a great free opportunity. Saturday night, BBW will also host a teacher seminar that is open to professionals, teachers and parents who would like to know more about Gaynor Minden the company, philosophy and the fitting of their shoes. Questions are encouraged and a light dinner and beverages will be served. This event is free but does require a RSVP. We hope you will join us in welcoming Olivia! Don't know Olivia Woodall? Read her bio below! Olivia has been in love with the art of ballet for 30 years and has been fitting pointe shoes for over 20 years! She was born and raised in Elgin, Illinois, where shoe studied ballet under the instruction of a very strict, German woman by the name of Lisa Boehm. At 18 she moved to Chicago to pursue a career in dance, taking classes all over the city...
Continue reading
620 Hits

Need some basic leggings? Ours are on sale!

  Black basic leggings from ALO, Beyond Yoga, Suffolk Dance, One Step Ahead and Stonewear are on sale for 20% off through 1/31/2018. Basic doesn't quite cover it all though! Detailing such as pockets, back ruching and seaming are pretty common on our basic wall. Stop in and see how good you look in black!
Continue reading
384 Hits

12/31 closing at 3 pm

Happy New Year! We are happy you are out (or in) preparing for 2018! We will be closing at 3 pm today, 12/31 and remain closed tomorrow 1/1/18. We will reopen on Tuesday at 10am. See you then!
378 Hits

Holiday Hours 2017

Happy Holidays! The following will be our hours into the new year! 12/24/2017 - 11-3pm 12/25 & 12/26 - CLOSED  12/27 thru 12/30 -10-6 12/31 - 11-5 1/1/2018 CLOSED 1/2 thru 1/6-  10-6 1/7 - 11-5 1/8 return to normal business hours!
Continue reading
923 Hits

Save on Social Dance Shoes in December

All suede bottom social dance shoes are 25% off thru 12/23/17! This includes men and womens styles from So Danca, Capezio, Bloch and Sansha that are in stock. 1/2 " to 3' heel heights in black, nude, red, burgundy, copper, gold and silver available Special orders do not apply. No other promotions, including FiveStar can be applied. Stop in to our store on the southwest corner of 95th and Arapahoe at the Atlas Valley Shopping Center.       
Continue reading
775 Hits

Sale Item Sale! $10/$25/$30!

Our first ever sale on our sale rack! Friday thru Sunday Dec 1st -3rd only. All children's sale items - $10.00 All adult activewear sale items - $25.00 All adult leotard sale items - $15.00 All adult fashion sale items - $30.00 All sale basket tights - $5.00 All sales are final. No additional promotions can be used with this sale. (including FiveStars)
Continue reading
1518 Hits

Black Friday & Small Biz Saturday Sale 25% off

  Store-wide Black Friday Sale Get 25% off our entire store, including sweaters, t-shirts, yoga pants, tights, leotards, select dance shoes and more Nov 24-25. Plus, sale racks are an additional 10% to 75% off! Sale does not include pointe shoes. Celebrate Local on Small Business Saturday Support Boulder Body Wear and other small, local businesses this Saturday and throughout the holiday season. Small businesses help ensure local economies stay strong and vibrant. Learn more. Celebrating 30 Years We’re celebrating our 30th year in 2017! Whether you’ve been with us since our humble beginnings on “the hill” in Boulder or you’re a new BBW fan at our Lafayette location, we want to say THANK YOU! We’re grateful for your continued support.  
Continue reading
1413 Hits

Thanksgiving Hours 2017

Boulder Body Wear will be closing early on Wed 11/22 at 6pm. We will be closed for Thanksgiving and reopen on Friday for our normal business hours. Don't miss out on our Black Friday and Small Business Saturday Sale - the entire store will be on sale for 25% off (pointe shoes excepted) and the sale racks will be discounted an extra 10% off up to 75% off. Hurry in! This sale only lasts Friday and Saturday.  Happy Thanksgiving! We are grateful for our customers and community!
Continue reading
644 Hits

SMASH at BBW

SMASH AW17 03 November is SMASH time. Barcelona inspired clothing that is comfortable, easy to care for as well as fashion forward. Mixes well with all of our denim - Jag, Silver or 1822 - and keeps you bright and warm into the holidays. November 1-23rd all SMASH is on sale for 20% off. New styles arriving throughout the month. Don't forget! Monday Madness every Monday until Thanksgiving where all fashion is on sale. 
Continue reading
703 Hits

What are the latest deals at BBW?

October is barreling through the calendar!  We have some great sales going on for you to still take advantage of before the end of the month! All SWEATERS are on sale for 20% off (Wooden Ships, SMASH, Jag, Cest Moi). On Mondays ALL FASHION (includes lifestyle and active wear) is on sale of 20% off. We have several TAP SHOE STYLES on sale for 25% off from Capezio and Leos. Sale rack items are an extra 10% off up to 50% off.   
Continue reading
905 Hits

Sweaters On Sale!

All of fall and winter Wooden Ships Sweaters are on sale for 20% off thru 10/31. Classy, soft and warm for work, rest or play!
773 Hits

All Bras 25% off

Active, dance and lifestyle bras are 25% off thru the end of September. BBW carries support bras by Pure Lime, great for working out and offering you the best in support, keeping breast tissue safe. Beyond Yoga, ALO and Niyama Sol fashionable yoga and athleisure bras are pretty without compromising support for low impact activities. Capezio and Body Wrapper nude dance brs come in a variety styles for your costuming needs (Nutcracker!). Coobie Bras remain our number one bra, a bra that will have you forgetting you ever wore an underwire bra. Smooth with tees, easy and comfortable. Above all Coobies are fun and affordable!
Continue reading
980 Hits

Monday Madness is BACK!

A Boulder Body Wear tradition is back with the newest from your favorite manufacturers in fashion. Every Monday thru Thanksgiving, all fashion is on sale for 20% off! This is our way to help you create your fall fashion wardrobe for work, play and workout. We've brough back SILVER JEANS, added 1822 DENIM to go along with JAG JEANS. Cut Loose tops and dresses remain a favorite because of the feminine, classy and easy to wear (and wash!) fabrics, colors and styles. Scarves from VSA compliment Cut Loose with sophistication. From Barcelona, we have SMASH skirts, blouses and sweaters in the latest prints from this trend setting European line. WOODEN SHIPS sweaters are plush yet refined. For activewear & athleisure, NIYAMA SOL and BRAZILWEAR are back with unique prints, ALO and BEYOND YOGA with great fitting as well as feeling fabrics for leggings, bras, sweaters and yummy sweats.   
Continue reading
3371 Hits