Amy Kenney has worked with the regional dance and active community since 1987.  In 1997 she became owner of Boulder Body Wear which services the local and regional dance communities. Boulder Body Wear was awarded Dance Retailer of the Year 2011 by Dance Retailer News for their excellence in service and community involvement. Amy was also recognized by the Calmart as leading buyer in the activewear industry in 2012.  Amy currently travels nationally to work with dancers from California to  Missouri to help improve their dance performance through the fitting of their pointe shoes. As a native of Colorado, she has been a part of the regional dance community since she was a child and has witnessed the evolution of dance in the state.

All Sansha Flats 25% off

AT BBW, our most popular Sansha ballet shoe is the Pro 1C canvas ballet flat in pink (sizes 5-12), white (sizes 10-18), black (sizes 7-18) and flesh (sizes 5-18).  We also have the #3 in leather in black and white in limited sizing. Through May 15th, all Sansha flats are on sale for 25% off. This is a great time to get your summer flats for cheap cheap cheap!
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Pure Lime Bras for Active Women

Introducing PURE LIME bras for the active women! A revolutionary performance bra designed to keep the larger bust comfortable and supported. BBW is carrying 3 styles for maximum comfort for our customers. Choose from front closure, lightly padded ultra support and pullover lightly padded. These bras are designed for sizing 32B upto 40DD. Side support for lift and reduced side movement with compression strap for restricting up and down movement. Straps are padded and adjustable for comfort. Reasonably priced and will easily become your go to bra for running, hiking, yoga and working out. Stop by and try one on! 
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Spring Sales & Getting Ready for Summer Intensives

In honor of spring we have all of our ALO Yoga apparel on sale for 25% off. ALO, which is short for Air Land and Ocean, is a leading fashion line in the yoga/active industry. BBW has carried ALO since it's inception and watched it grow, improve and flourish. Take advantage of this spectacular sale and get the latest and best from ALO.  It's time to plan for summer intensives! We offer bulk ordering for pointe shoes - your studio discount on the first and then 25% off any additional pair. Stock gets limited as we get closer to the summer, so get in now and stock up. Any shoes that are not used at intensive may be returned as a store credit or exchanged. This protects your (possibly growing) dancer from wearing shoes that don't work or have become too small in size. Book an appointment today or call us with your order. We encourage having your camp orders in no later than 5/5. The Lafayette Chamber of Commerce will be here on 5/4 for our grand opening ribbon cutting! Come in and join the ceremony at 4:30 pm or come in at any time to shop. We will...
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Closed on Easter Sunday

But open until then! Friday & Saturday 10-6. All ALO yoga is 25% off!
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Mary Jane Tap shoes 25% off

All of our Mary Jane patent tap shoes are 25% off while supplies last!
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Mary Jane Tap Shoes on Sale

All of our Mary Jane patent tap shoes are on sale for 25% off while supplies last! Get your little tapper good tap shoes for less>
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Monday Madness is Back!

  20% Off Every Monday Through May 29 Have a case of the Mondays? Get retail therapy at Boulder Body Wear with 20% off all fashions. Have You Visited Our New Location? Come visit us at our new home in the Atlas Valley Shopping Center in Lafayette at the corner of 95th and Arapahoe (about 7 miles east of our old location on Canyon).
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Meet your fitter: Jamie Melaragno Schuler

Jamie Schuler began working at Boulder Body Wear in January of 2013, and after a few months began training to fit pointe shoes under Amy Kenney and Mimi Ferrie. Her personal experience with movement in and out of pointe shoes informs her pointe shoe fittings. During a pointe shoe fitting Jamie considers how the dancer’s whole body is working with the shoe in order to provide the most effective and healthy fit possible. Her goal is to make the dancer feel confident and free while dancing. Jamie has been training in classical forms of modern dance and ballet for more than 20 years. She received a BFA in dance performance from Florida State University and is currently completing her Gyrokinesis® L1 Teacher Training. Jamie grew up in Pittsburgh, Pennsylvania and now finds her home in Boulder, Colorado where she dances professionally with 3rd Law Dance/Theater and teaches ballet, modern and Gyrokinesis® locally.
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Closing Early on 1/5

Please call 303-447-9100 before you come on 1/5. We will be shortening our day. Thank you!
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Closing Early 1/4/2017

We will be closing at 6pm on 01/04/2017 due to weather conditions.  Please be safe!
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Fashion Sale thru Jan 9th

All fashion, both lifestyle and active wear, is on sale thru January 9th for 25% off.  Sale racks are an additional 10% off to 50%. Adult footed tights are 25% off Happy New Year
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Two Big Sales for You

25% Off Winter Sale Stock up on cozy sweaters, fleece-lined leggings, long-sleeved tees and more during our winter sale. All fashions are 25% off Dec 27-Jan 9. Dance Apparel and Pointe Shoe Sale, Jan 10-31 All childrens tights and select pointe shoes are 25% off. Plus, get 20% off a leotard with a pointe or pre-pointe shoe purchase!  
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Holiday Hours

We will be closed December 25th and 26th. The 27th through the 31st we will be open from 10-6. New Years' day we will closed.  Happy Holidays!
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All Adult Footed Tights 25% off

All brands of adult footed tights are on sale for 25% off the 12/24. Stop by and stock up! 
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All ALO 25% off

Through Dec 5th! Includes mens and womens - all styles. 
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All ALO Activewear on Sale this week

Save 25% off on all mens or womens ALO this week. Includes all bras, tee, tanks, leggings and jackets. A great time to get a gift (maybe for yourself) that will be loved!
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Shop Small this Saturday and save 20% off!

The entire store will be 20% off this Saturday (pointe shoes not included). Purchases over $75 will receive a free Bloch collectors mini bag!
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Shop Small Sale this Saturday

This year we are teaming up with Invest Lafayette for Shop Small Saturday on Nov 26. The entire store will be 20% off all day on Saturday (with the exception of pointe shoes). This is a good tme to get gifts for your dancers or yogini . Don't forget we have a great new mens section with the likes of Viouri, ALO, Third Eye Threads and more. For your lady who wants a beauitful Wooden Ships sweater or new pair of Jag jeans, choose from our just updated inventory or purchase a gift certificate in any denomination you chose. Every purchase of over $75 is rewarded with a new Bloch mini bag. By celebrating and patronizing your local small businesses, you enable us to employ locally, sponsor local arts groups and dancers and benefit from the tax base in our community. Come see our new digs if you haven't already! We're very excited to celebrate Lafayette and Boulder County!
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Open House Nov 16!

Come join us at our new location in Atlas Valley! The whole store will be 25% off (excluding pointe shoes) . We'll provide beverages and goodies to enjoy while you browse and meet new friends. Kim Kath Jewelry and Hot Butter Accessories will be selling their handmade wares and Kaia F.I.T and Soul Tree Yoga are going to be raffling off classes.  We're so excited about our new bright, easy to park and low stress location, we can't wait to celebrate with you all!
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Booties Sale for Holiday Gifting

Believe it or not, it's time to start your holiday gift planning. We have all of our dance booties on sale for 20% off through 12/1/16. Lots of colors, prints and styles from your favorite vendors. All adult full footed tights from Bloch are also on sale for 25% off.  Fall fashion continues to be on sale this week for 20% off and sale racks an extra 10% off up to 75% off. It's a great time to get started on your holiday gift list!
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