Amy Kenney has worked with the regional dance and active community since 1987.  In 1997 she became owner of Boulder Body Wear which services the local and regional dance communities. Boulder Body Wear was awarded Dance Retailer of the Year 2011 by Dance Retailer News for their excellence in service and community involvement. Amy was also recognized by the Calmart as leading buyer in the activewear industry in 2012.  Amy currently travels nationally to work with dancers from California to  Missouri to help improve their dance performance through the fitting of their pointe shoes. As a native of Colorado, she has been a part of the regional dance community since she was a child and has witnessed the evolution of dance in the state.

Monday Madness is Back!

  20% Off Every Monday Through May 29 Have a case of the Mondays? Get retail therapy at Boulder Body Wear with 20% off all fashions. Have You Visited Our New Location? Come visit us at our new home in the Atlas Valley Shopping Center in Lafayette at the corner of 95th and Arapahoe (about 7 miles east of our old location on Canyon).
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Meet your fitter: Jamie Melaragno Schuler

Jamie Schuler began working at Boulder Body Wear in January of 2013, and after a few months began training to fit pointe shoes under Amy Kenney and Mimi Ferrie. Her personal experience with movement in and out of pointe shoes informs her pointe shoe fittings. During a pointe shoe fitting Jamie considers how the dancer’s whole body is working with the shoe in order to provide the most effective and healthy fit possible. Her goal is to make the dancer feel confident and free while dancing. Jamie has been training in classical forms of modern dance and ballet for more than 20 years. She received a BFA in dance performance from Florida State University and is currently completing her Gyrokinesis® L1 Teacher Training. Jamie grew up in Pittsburgh, Pennsylvania and now finds her home in Boulder, Colorado where she dances professionally with 3rd Law Dance/Theater and teaches ballet, modern and Gyrokinesis® locally.
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Closing Early on 1/5

Please call 303-447-9100 before you come on 1/5. We will be shortening our day. Thank you!
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Closing Early 1/4/2017

We will be closing at 6pm on 01/04/2017 due to weather conditions.  Please be safe!
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Fashion Sale thru Jan 9th

All fashion, both lifestyle and active wear, is on sale thru January 9th for 25% off.  Sale racks are an additional 10% off to 50%. Adult footed tights are 25% off Happy New Year
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Two Big Sales for You

25% Off Winter Sale Stock up on cozy sweaters, fleece-lined leggings, long-sleeved tees and more during our winter sale. All fashions are 25% off Dec 27-Jan 9. Dance Apparel and Pointe Shoe Sale, Jan 10-31 All childrens tights and select pointe shoes are 25% off. Plus, get 20% off a leotard with a pointe or pre-pointe shoe purchase!  
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Holiday Hours

We will be closed December 25th and 26th. The 27th through the 31st we will be open from 10-6. New Years' day we will closed.  Happy Holidays!
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All Adult Footed Tights 25% off

All brands of adult footed tights are on sale for 25% off the 12/24. Stop by and stock up! 
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All ALO 25% off

Through Dec 5th! Includes mens and womens - all styles. 
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All ALO Activewear on Sale this week

Save 25% off on all mens or womens ALO this week. Includes all bras, tee, tanks, leggings and jackets. A great time to get a gift (maybe for yourself) that will be loved!
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Shop Small this Saturday and save 20% off!

The entire store will be 20% off this Saturday (pointe shoes not included). Purchases over $75 will receive a free Bloch collectors mini bag!
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Shop Small Sale this Saturday

This year we are teaming up with Invest Lafayette for Shop Small Saturday on Nov 26. The entire store will be 20% off all day on Saturday (with the exception of pointe shoes). This is a good tme to get gifts for your dancers or yogini . Don't forget we have a great new mens section with the likes of Viouri, ALO, Third Eye Threads and more. For your lady who wants a beauitful Wooden Ships sweater or new pair of Jag jeans, choose from our just updated inventory or purchase a gift certificate in any denomination you chose. Every purchase of over $75 is rewarded with a new Bloch mini bag. By celebrating and patronizing your local small businesses, you enable us to employ locally, sponsor local arts groups and dancers and benefit from the tax base in our community. Come see our new digs if you haven't already! We're very excited to celebrate Lafayette and Boulder County!
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Open House Nov 16!

Come join us at our new location in Atlas Valley! The whole store will be 25% off (excluding pointe shoes) . We'll provide beverages and goodies to enjoy while you browse and meet new friends. Kim Kath Jewelry and Hot Butter Accessories will be selling their handmade wares and Kaia F.I.T and Soul Tree Yoga are going to be raffling off classes.  We're so excited about our new bright, easy to park and low stress location, we can't wait to celebrate with you all!
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Booties Sale for Holiday Gifting

Believe it or not, it's time to start your holiday gift planning. We have all of our dance booties on sale for 20% off through 12/1/16. Lots of colors, prints and styles from your favorite vendors. All adult full footed tights from Bloch are also on sale for 25% off.  Fall fashion continues to be on sale this week for 20% off and sale racks an extra 10% off up to 75% off. It's a great time to get started on your holiday gift list!
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Fall Fashion Sale extended

All fashion, lifestyle and active, are on sale for 20% off and sale racks are an addtional 10% off to 75%.
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Fay Choice Dance Pumps (Ghillies) on Closeout

On closeout now for 30% off and while supplies last! Fays Celtic Choice Dance Pumps are the latest in technology with an ultra flexible suede split sole design and special arch stitching which emphasizes the dancers natural arch. For comfort, Celtic Choice have no seam which reduces friction and irritation around the toe area, and refined heels which hug the shape of the heel not allowing for any access room in these areas so the pump feel secure during movement. Really heavy shock absorbing with this ultra flexible black suede sole and full cushioned Poron insole between inner and outer sole to protect your feet. Suitable for all levels, recommended for championship dancers and show dancers. We have childrens and a few adult sizes left. 
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Halloween Countdown - Unitards, Masks, Tutu's and Nudes

The days are numbered but there is still time to pickup some basics and put together your costume! We have unitards in white, nude, black and silver to match up with a mask or other accessory. Tutu's for adults an children along with tights and leotards can round out and keep your Halloween going warm and complete. Stop into our new location to get your Halloween costume in shape!
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Verve Leda's (long too!) are in Stock!

Love your Leda's? We just recieved a shipment of Leda long in black and nocturn. We also have stock in capri and regular length as well. Call 303.447.9100 (or toll free 1.877.bdy.wear) or stop by our new location to get your pair for fall!
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Bulk pointe shoe orders & holiday costuming

It's quickly approaching, dancers are working hard at learning & perfecting the roles and dances they have in the holiday show or production. From sugar plum fairies to gum drops tapping on stage, now is the time to get your performance tights, nude leos & trunks and shoes - and possibly multiple pointe shoe pairs. BBW offers discount pricing for studios and bulk pricing for ballerinas purchasing more than one pair of shoes. Use your studio discount for your first pair and 25% off any additional pair after which. Availability gets tight this time of year so it is better to get your order in now instead of waiting and possibly losing out. It may sound too soon but it's not! Call us for a pointe shoe appointment or call in your bulk order at 303.447.9100.
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We've moved & the moving sale continues!

We've moved to our new digs on the southwest corner of 95th & Arapahoe Ave and we've received new shipments of Cut Loose, Jag, Bobeau, Wooden Ships and more. To celebrate the new digs we are continuing our moving sale until October 20th. Come in and get 20% off all fashion (both lifestyle and active) and an extra 10% off our already ridiculously discounted sale racks. We look forward to seeing you and helping you in our new location - we hope you will find it as welcoming as we do with easy parking, lots of light and mature trees. Come by and see what's new new new!
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