Monday Madness is Back!

  20% Off Every Monday Through May 29 Have a case of the Mondays? Get retail therapy at Boulder Body Wear with 20% off all fashions. Have You Visited Our New Location? Come visit us at our new home in the Atlas Valley Shopping Center in Lafayette at the corner of 95th and Arapahoe (about 7 miles east of our old location on Canyon).
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Meet your fitter: Jamie Melaragno Schuler

Jamie Schuler began working at Boulder Body Wear in January of 2013, and after a few months began training to fit pointe shoes under Amy Kenney and Mimi Ferrie. Her personal experience with movement in and out of pointe shoes informs her pointe shoe fittings. During a pointe shoe fitting Jamie considers how the dancer’s whole body is working with the shoe in order to provide the most effective and healthy fit possible. Her goal is to make the dancer feel confident and free while dancing. Jamie has been training in classical forms of modern dance and ballet for more than 20 years. She received a BFA in dance performance from Florida State University and is currently completing her Gyrokinesis® L1 Teacher Training. Jamie grew up in Pittsburgh, Pennsylvania and now finds her home in Boulder, Colorado where she dances professionally with 3rd Law Dance/Theater and teaches ballet, modern and Gyrokinesis® locally.
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Meet your fitter: Amy Kenney

As a native of Colorado, Amy Kenney has worked with the regional dance and active community since 1987. In 1997 she became owner of Boulder Body Wear which services the local and regional dance communities. Boulder Body Wear was awarded Dance Retailer of the Year 2011 by Dance Retailer News for their excellence in service and community involvement. Amy currently travels and works nationally with dancers from Long Beach CA to Atlantic City NJ to help improve their dance performance through the fitting of their pointe shoes. Amy was also recognized by the Calmart as a leading buyer in the activewear industry in 2012. Fitting pointe shoes are Amy's passion and although having varied exepriences with different types of pointe shoes and feet, she is always seeking out new information, education and products to enhance her fittings. "Meeting dancers and talking with them in order figure out their needs is always gratifying. I like to share education and thoery while learning what works best for each individual dancer. This apporach helps dancers achieve the best outcome from their fitting." Boulder Body Wear follows a fitting theory that allows dancers full articulation of their feet without "floating" and over compression of...
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Two Big Sales for You

25% Off Winter Sale Stock up on cozy sweaters, fleece-lined leggings, long-sleeved tees and more during our winter sale. All fashions are 25% off Dec 27-Jan 9. Dance Apparel and Pointe Shoe Sale, Jan 10-31 All childrens tights and select pointe shoes are 25% off. Plus, get 20% off a leotard with a pointe or pre-pointe shoe purchase!  
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All ALO Activewear on Sale this week

Save 25% off on all mens or womens ALO this week. Includes all bras, tee, tanks, leggings and jackets. A great time to get a gift (maybe for yourself) that will be loved!
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Shop Small Sale this Saturday

This year we are teaming up with Invest Lafayette for Shop Small Saturday on Nov 26. The entire store will be 20% off all day on Saturday (with the exception of pointe shoes). This is a good tme to get gifts for your dancers or yogini . Don't forget we have a great new mens section with the likes of Viouri, ALO, Third Eye Threads and more. For your lady who wants a beauitful Wooden Ships sweater or new pair of Jag jeans, choose from our just updated inventory or purchase a gift certificate in any denomination you chose. Every purchase of over $75 is rewarded with a new Bloch mini bag. By celebrating and patronizing your local small businesses, you enable us to employ locally, sponsor local arts groups and dancers and benefit from the tax base in our community. Come see our new digs if you haven't already! We're very excited to celebrate Lafayette and Boulder County!
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Open House Nov 16!

Come join us at our new location in Atlas Valley! The whole store will be 25% off (excluding pointe shoes) . We'll provide beverages and goodies to enjoy while you browse and meet new friends. Kim Kath Jewelry and Hot Butter Accessories will be selling their handmade wares and Kaia F.I.T and Soul Tree Yoga are going to be raffling off classes.  We're so excited about our new bright, easy to park and low stress location, we can't wait to celebrate with you all!
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Booties Sale for Holiday Gifting

Believe it or not, it's time to start your holiday gift planning. We have all of our dance booties on sale for 20% off through 12/1/16. Lots of colors, prints and styles from your favorite vendors. All adult full footed tights from Bloch are also on sale for 25% off.  Fall fashion continues to be on sale this week for 20% off and sale racks an extra 10% off up to 75% off. It's a great time to get started on your holiday gift list!
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Fay Choice Dance Pumps (Ghillies) on Closeout

On closeout now for 30% off and while supplies last! Fays Celtic Choice Dance Pumps are the latest in technology with an ultra flexible suede split sole design and special arch stitching which emphasizes the dancers natural arch. For comfort, Celtic Choice have no seam which reduces friction and irritation around the toe area, and refined heels which hug the shape of the heel not allowing for any access room in these areas so the pump feel secure during movement. Really heavy shock absorbing with this ultra flexible black suede sole and full cushioned Poron insole between inner and outer sole to protect your feet. Suitable for all levels, recommended for championship dancers and show dancers. We have childrens and a few adult sizes left. 
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Halloween Countdown - Unitards, Masks, Tutu's and Nudes

The days are numbered but there is still time to pickup some basics and put together your costume! We have unitards in white, nude, black and silver to match up with a mask or other accessory. Tutu's for adults an children along with tights and leotards can round out and keep your Halloween going warm and complete. Stop into our new location to get your Halloween costume in shape!
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Verve Leda's (long too!) are in Stock!

Love your Leda's? We just recieved a shipment of Leda long in black and nocturn. We also have stock in capri and regular length as well. Call 303.447.9100 (or toll free 1.877.bdy.wear) or stop by our new location to get your pair for fall!
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Bulk pointe shoe orders & holiday costuming

It's quickly approaching, dancers are working hard at learning & perfecting the roles and dances they have in the holiday show or production. From sugar plum fairies to gum drops tapping on stage, now is the time to get your performance tights, nude leos & trunks and shoes - and possibly multiple pointe shoe pairs. BBW offers discount pricing for studios and bulk pricing for ballerinas purchasing more than one pair of shoes. Use your studio discount for your first pair and 25% off any additional pair after which. Availability gets tight this time of year so it is better to get your order in now instead of waiting and possibly losing out. It may sound too soon but it's not! Call us for a pointe shoe appointment or call in your bulk order at 303.447.9100.
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From 80302 to 80026

Although it feels strange that BBW is moving to a new zip code, our support of the Boulder Arts community as well as East Boulder, Longmont and North Metro is unwaivering. Our new location will enable us to reach more families and households with more resources than our current location is growing into. As a native of Boulder, a graduate of Fairview and CU Boulder, I personally am dedicated to the continuation of availability, growth and quality of arts in our community. Although BBW is a supplier of things that you need or want, we also have enjoyed establishing ourselves as a community hub and a place where memories are made. In our final days at the Canyon location, we are reminiscing about all the people who have been a part of our time here and the incredible exepriences we have been priviledged to have. As my family has grown up and many of my staff have stayed, left and come back, moved on to build new families and communities, we all have stood together through the personal and national tragedies. This has been my home away from home. As an owner, the gratitude I feel towards our customers, my...
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Essentrics for Dancers

Essentrics   Essentrics for Dancers By Heather Corey, Essentrics Master Trainer and Owner of Verve Movement Studio, Longmont. Essentrics was created by Miranda Esmonde-White, a professional ballerina who wanted to keep her body strong and flexible after she retired from the ballet. Since its creation, Essentrics has been used by professional ballet schools worldwide, including National Ballet of Canada, Ecole Superieur de Danse du Quebec in Canada and the Ballet School Of Cinderella Peru. Locally, Essentrics has been used by Longmont Dance Theatre, Dance Dimensions & Broadway Performing Academy of Longmont. ESSENTRICS strengthens and stretches every muscle in the body eccentrically, by lengthening the muscle and then strengthening the muscle in the lengthened position. This full-body flexibility technique works through the muscle chains, liberating the joints, empowering the muscles & relieving them from tension in the process.Essentrics offers a number of specific benefits that can help dancers reach their true potential, stay pain free, and continue to do what they love; Increased core strength and mobility; the purpose of this program is to stretch, strengthen and rebalance the full muscular structure leaving you more flexible and agile. Increased flexibility and range of motion; increasing flexibility safely with dynamic stretching techniques. Improved...
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Summer Clearance Underway!

One of the best ways to go into a new fall wardrobe here in Colorado, is to take advantage of summer clearance sales. The weather stays warm into the fall so most stores continue to stock seasonally cross over itemes when the fashion world is saying that fall deliveries start in July. That means you get the best for less. Our fall shipments are trickling in and we are putting them on the floor so you can take advantage of 25% off all new fashion. ALO, Beyond Yoga, Cut Loose, Jag and more are here for you to see the beginning for fall and closeout summer.  We have added some new active wear vendors as well- JIVA, Niyamasol and Rie & Ryn bring us new prints, fabrics and accessories for your yoga, pilates, dance or gym wear. Some of our older items will be on our sale racks, which are an additional 10% off to 75% throughout the sale. Don't wait too long though, the summer clearance sale ends on August 5th!
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Children's Body Wear on Sale!

  Starting Saturday June 18th all childrens body wear will be on sale. All basics for children will be 20% off and all fashion 25% off. Includes tights! Come get your dance supplies now. Sale ends Wednesday June 22nd. 
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Your savings menu for the weekend!

This weekend we have so many promotions that a retail menu is in order! See what you can save on this weekend in fashion, yoga and dance. *All SMASH apparel and bags - 25% off. *Buy a pair of childrens dance shoes and get 25% off a pair of childrens Havaiannas. *With a pointe or prepointe shoe purchase, receive 25% off a full price leotard. *All sale racks, including Angie Samples, are an additional 10% off upto 50%. What'll you have?  
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May 19-22nd Our biggest Sale of 2016!

  The sun is out, the trees are green, flowers are blossoming and the birds are singing. A perfect time to transition into your spring wardrobe - for every occasion in your life from YOGA to DANCE to EVERY DAY. Our biggest sale of 2016 is here to help. May 19-22nd all bodywear basics are 20% off (even tights!) and all fashion is 25% off. If you should find something on our wonderful sale rack, it's an extra 10% off up to 50% off. All of your favorite vendors are on sale, BEYOND YOGA, ALO, CUT LOOSE, BLOCH, MIRELLA and more. Come in through Sunday and save on the latest additions to your spring, summer, camp, class, hike, vacation and live wardrobe!
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Pointe Shoes & Preparing for Summer Intensives

Is your student attending a ballet Summer Intensive program this year? Now that auditions are out of the way, it is time to start making a list of everything you need to bring with you! Planning ahead of time will help make the experience less stressful. Here are some helpful suggestions to make sure your dancer has what they need for the entirety of the program. If your student is going to be dancing on pointe, prepare for the shoes to break down at a more rapid rate than normal class wear and tear. There is nothing worse than wearing a dead pair of shoes during the peak of training! For beginner pointe students who will do some pointe work, but most of class in slippers, we recommend taking 1 pair of shoes for every 2-3 weeks of intensive. For intermediate/advanced students who will be on pointe for a majority of the day, several days a week, we strongly recommend taking 1 pair of shoes per week. If your intensive is located in a region with high humidity, take extra care in keeping the pointe shoes dry. We recommend starting the shoe ordering process at least 4-6 weeks in advance....
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Networking within the Arts

  Community engagement within the arts is important to the future of communal arts programs.  Relating community arts to networking, whether it be in-person networking or social media networking, it is key to growing the connection within the community and the arts.  An arts community is supported in-person by attending functions and supporting the arts through donations.  Social media supports the arts community by blogging, liking, reviewing, and by advertising an event.  Supporting an arts community in-person and through social media are two essential connections that need to be made. Performing arts are a growing trend within the community.  For example, local community centers are making an effort to promote a wider variety of the arts genre.  Saturday nights one could go to hear a pops concert from the community band.  On Wednesday a local theatre troupe has their opening show of Annie.  In-person promotes community performances by attendance and by critiquing the event positively so others will attend in the future.  Putting posters up in one’s favorite hot spots and using a local radio and television station to advertise and publicize prior to the event are all different ways to promote an event in person.  The audience for a...
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